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Khoi Vinh on The Future Of News

5 Minutes on The Verge: Khoi Vinh

Q: How should media publishers deal with the fact that readers are increasingly getting news, links, and more from a range of sources filtered through social networks? Is anyone doing it particularly well?

Vinh: I think news organizations have to get really, really serious about creating a social software product that leverages their product in a value-add way. This is basically what a few dozen startups are doing, and somebody is going to figure this out; if I were the owner of a news organization, I would put $10 million towards funding a few of my own startups to get a better shot at owning the winning solution. Because none of the existing ‘old media’ news brands are going to do it. Anyway, within a decade, we’ll have a social news powerhouse brand that can sit comfortably next to the New York Times, Economist, CNN, etc. That seems inevitable to me.

Posted by
Stowe Boyd

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.
(via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch)
So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.
Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.

(via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch)

So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.

Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

Posted by
Stowe Boyd