April 20th, 2013
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What makes us successful: Futurist Speaker Gerd Leonhard at TEDxCollegeBeauSoleil (by Gerd Leonhard)

February 1st, 2013
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TEDx College Beau Soleil 2012 interview - Gerd Leonhard (by collegebeausoleil)

December 12th, 2012
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What makes us successful: Nicholas McRoberts at TEDxCollegeBeauSoleil (by TEDxYouth)

December 11th, 2012
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What makes us successful: Didier Marlier at TEDxCollegeBeauSoleil (by TEDxYouth)

December 8th, 2012
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futuristgerd:

greenfuturist:

What makes us successful:  Gerd Leonhard presentation / talk at TEDxCollegeBeauSoleil (by TEDxYouth).  Gerd adds: this is one of my best videos so far - check it out and spread the word if you like it.

Thanks to www.tedxbeausoleil.com and Nordanglia for providing this video.

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“Gerd Leonhard is a Futurist and the CEO of The Futures Agency, author of 5 books, former musician and a globe-trotting keynote speaker on the creative industries, media and communications, social technologies, as well as on energy, the environment and green business. Gerd is currently focussing on sustainable future scenarios and what has been called ‘sustainable economics’, including the idea of adapting Internet and networked-society principles to the world’s urgent climate and environment issues. He is based in Basel / Switzerland; his new book ‘From Ego to Eco’ will be published in 2013….”

You can download the PDF with my slides here:  http://gerd.fm/tedxbeau 

March 29th, 2011
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FRICTION IS FICTION IN THE DIGITAL AGE

Penelope Jenkins at the University of Warwick Knowledge Center, and based on Gerd Leonhard’s talk at TEDxWarwick, March 2011: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product? Gerd Leonhard, media specialist and speaker at TEDxWarwick 2011, suggests that companies who make it hard for consumers to access their products may fall by the wayside in the current competitive market. Citing the record industry as an example, Gerd explains his ‘Friction is Fiction’ theory.


When it comes to buying products or content on the internet, how easy do you find it to locate and purchase what you want? Have you ever downloaded a movie, only to find you have just 24 hours to watch it before it expires? Or wanted to share with a friend a great ebook you’ve bought, just as you would pass on a paperback, but copy protection prevents you from doing so?

Gerd Leonhard, futurist and media specialist, calls these hindrances ‘friction’ – and thinks that for companies who want to thrive in the digital age, ‘friction is fiction’. Consumers don’t want hurdles in place to prevent them from accessing the… read on.”

March 29th, 2011
gabrieleruttloff

FRICTION IS FICTION IN THE DIGITAL AGE

Based on Gerd Leonhard’s talk at TEDxWarwick 2011, Penelope Jenkins wrote on the University of Warwick’s online Knowledge Center: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product? Gerd Leonhard, media specialist and speaker at TEDxWarwick 2011, suggests that companies who make it hard for consumers to access their products may fall by the wayside in the current competitive market. Citing the record industry as an example, Gerd explains his ‘Friction is Fiction’ theory.

When it comes to buying products or content on the internet, how easy do you find it to locate and purchase what you want? Have you ever downloaded a movie, only to find you have just 24 hours to watch it before it expires? Or wanted to share with a friend a great ebook you’ve bought, just as you would pass on a paperback, but copy protection prevents you from doing so?

Gerd Leonhard, futurist and media specialist, calls these hindrances ‘friction’ – and thinks that for companies who want to thrive in the digital age, ‘friction is fiction’. Consumers don’t want hurdles in place to prevent them from accessing the content or products they want. With 2.2 billion people worldwide on the internet, and 4.6 billion users of mobile phones, companies that make it harder for us to access the digital commodities we are looking for will … read on.”

March 24th, 2011
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The Future of Copyright and Intellectual Property
Gerd Leonhard speaks at TEDxNewStreet, October 2010 in London. A PDF of the presentation can be downloaded from here -> http://gerd.fm/cwP8HH

(Source: youtube.com)

March 18th, 2011
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TEDxWarwick - Gerd Leonhard - Friction is fiction: The future of Business, Communications and Media

Recorded at the University of Warwick, Coventry, March 5, 2011

(Source: youtube.com)