Yes, consumers are willing to pay more for sustainable products and services - and this is only the beginning of a key trend, imho.
Severe storms and tropical cyclones accounted for over 55% of these events, and nearly 60% of the inflation-adjusted damages. Elsewhere in the world the status quo is just as sobering; the Association of British Insurers (ABI), for example, estimated the financial impacts of climate change by looking under some very specific lampposts: inland floods in Great Britain induced by precipitation, winter windstorms in the UK, and typhoons in China. ABI concluded that insured flood losses on 100-year storms in Great Britain could rise by 30%, and insured losses resulting from typhoons in China could rise by 32% as a result of climate change. (via Mother Nature Doesn’t Do Bailouts - Julie Fox Gorte - Harvard Business Review)
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