November 26th, 2012
futuristgerd
The total reset of marketing, branding and media – are you ready for the future? Gerd Leonhard Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.

DESCRIPTIONS OF LECTURES - SEMPL 14

Meet Gerd Leonhard in Slovenia, this week FRIDAY Nov 30

August 31st, 2012
futuristgerd
Everybody is talking about ‘data is the new oil’ aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms? Futurist Gerd Leonhard will share his foresights and explore the key ‘networked society’ scenarios.

Keynote day 2 - Online Information Show 2012

Meet Gerd Leonhard Nov 21 in London