8bitfuture:

Mobile phone ownership could average one per person this year.

According to data from the International Telecommunication Union the world has almost 1 mobile-cellular subscription for every person on the planet.

An estimated 6.8 billion subscriptions are already active, with an estimated world population of 7.1 billion.

It’s worth noting that data from 2012-2013 is estimated only, and there is no data to indicate how many people have multiple subscriptions.

Comment: It’s the global brain that is connecting.

searchengineland:

The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.

emergentfutures:

Inside Gatorade’s Social Media Command Center

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

Full Story: Mashable

edgeperspectives:

The end of big (media): When news orgs move from brands to platforms for talent

Re-conceiving news organizations as platforms for talent with diversified revenue

unionmetrics:

How much time is spent on social networks? | From iAcquire & Survey Monkey’s study: 

“From 2011-2012 time spent on social media has increased by roughly 30 billion minutes (or 37%). You may have thought Facebook increased the most, however there was a 4% dip in user visiting the site. However, Pinterest’s visits increased by 1000% (that is a whole lot of pins). This is a useful insight because it shows the social media market is not solely Facebook, a social media strategy needs to be holistic and flexible.”