Author / Marketer Rohit Bhargava and Futurist Gerd Leonhard discuss Likeonomics (MeetingOfTheMinds) (by Gerd Leonhard)
“Likeonomics” is Rohit Bhargava’s latest book see http://likeonomics.com/likeonomics-about-the-book The book is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money — and perhaps even changing your life. More about Rohit here: https://twitter.com/rohitbhargava
In this online video conversation, Rohit and Futurist Speaker Gerd Leonhard discuss the ideas behind Likeonomics and related marketing and branding concepts.
The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
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