The Rise of Virtual Brick-and-Mortars
Ever since Amazon’s Price App appeared on the retail scene some 18 months ago, pundits have prophesized the demise of big-box retailers. There’s no question that Amazon’s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. Indeed, retailers from Best Buy and Target to Bed Bath & Beyond, PetSmart, and Toys R Us are in danger of becoming mere showrooms for Amazon and its ilk. But innovative retailers are responding to this threat by turning “showrooming” to their own advantage.