February 3rd, 2013
futuristgerd
The increasingly blurry line between Big Data and Big Brother (good read)

Levchin’s view of people, according to Carr, is that they are just resources that are not being utilized efficiently, and the technology of sensors and real-time information can be used to improve that, in much the same way that programmers try to optimize the clock cycles of a microprocessor February 02, 2013 at 06:35PM

2 notes·
futuresagency futuristgerd futag data ddl GigaOM privacy internet Orwell publicy th
January 28th, 2013
futuristgerd
Will Big Data turn us into Google-driven drones?

But my worry stems more from how Big Data is increasingly telling us who we are and what we want. Google (GOOG) News tells us what news stories we want to read. Amazon tells us what books we want to buy. iTunes tells us what songs we like, whether we like it or not. Waze tells us the way we want to drive home. Facebook tells us who our friends are. Are we very far from the day when Big Data tells us who we will marry, what we’ll do when we grow up, where we will live and when we will die? January 27, 2013 at 04:40PM

3 notes·
futuresagency big data futuristgerd futag greenfutures google Facebook publicy serendipity
January 10th, 2013
futuristgerd
Q&A with Don Tapscott, author, speaker and adviser on media, technology and innovation | JWT Intelligence

Most people don’t value living publicly—they value the social networks that are increasingly important to day-to-day life. In testimony before a congressional committee, Justin Brookman from the Center for Democracy & Technology outlined the dilemma that citizens confront when they want to participate fully in society yet not live under constant surveillance. He likens the decision to opt out of being part of the data collection as analogous to opting out of electricity 30 years ago. If a person disconnected from the services that collect personal and sensitive data, it would be tantamount to disconnecting from society. January 07, 2013 at 05:45PM

2 notes·
futuresagency futbiz futag human futures privacy publicy Solomo futurist Tapscott internet
January 4th, 2013
futuristgerd

Busted - Know the Code, Protect the Moment. (by lasvegas)

Gerd adds: very interesting video about how the Las Vegas purveyors of ‘fun’ think we should ‘protect the moment’. I like that message, though I am not so sure I like much about Vegas:)

4 notes·
video las vegas privacy publicy marketing protect moment
November 23rd, 2012
futuristgerd
futuristgerd: Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all… allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That’s also quite deep but… there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more (via MediaFuturist: Facebook knows what we SAY but Google knows what we THINK - where does this leave us?)

futuristgerd:

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all… allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That’s also quite deep but… there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more (via MediaFuturist: Facebook knows what we SAY but Google knows what we THINK - where does this leave us?)

Reblogged from Future of Business & Communications: FuturistGerd
75 notes·
Google Facebook Search Engines Searching Social network privacy publicy gerd leonhard futurist speaker
November 14th, 2012
futuristgerd
Why Google, Not Facebook, Knows Your Darkest Secrets

“Google is no longer organizing the world’s public information; that’s doing an increasingly fine job of organizing itself. Google is keeping the world’s secrets”

Good piece — made me think
Is this a Faustian bargain ?? November 14, 2012 at 06:49AM

futuresagency google privacy publicy big data Gerd Leonhard Solomo social search futag f
May 30th, 2012
futuristgerd

futurist-foresight:

Definitely, and specifically Big Data is the new oil.

fromegotoeco:

(via FORA.tv - Data is the New Oil: From Privacy to Publicy)

Related articles

Reblogged from Futurist Foresight
4 notes·
Big Data Publicy San Francisco Privacy Security Gerd Leonhard Jamais Cascio New Oil
February 22nd, 2012
gabrieleruttloff

Data is the new oil - and ‘publicy’ is the new default

Guest article on The Orange Rag by Gerd Leonhard, one of the keynote speakers at next month’s LawTech Futures event in London:
“When observing the explosive growth of the mobile Internet, the ubiquitous availability of ever more powerful digital devices as well as the global boom in social networking, it becomes patently clear that there is a common economic force behind these trends, and that force is data.
In this hyper-networked society, everyone seems to want to know what we think, all the time, what we like, where we are and who we are connected to. Data (and metadata, i.e. data about data) is quickly becoming a primary force in our digital society, and since successful advertising is forever based on having good data on who is on the other end, the consumer is becoming more powerful than ever before – if he/she opts out of providing data it’s game-over. Never before did consumers wield this much power over marketers; never before could we trade our data for free goods and services in this way (eg Gmail, Skype, LinkedIn, Twitter, Facebook).  The quest for data has made us powerful but it has made us dependent on its benefits as well. The Faustian bargain is in full swing.
Some pundits even argue that the only reason advertising in its…read on.”

4 notes·
data is he new oil publicy mobile Internet neworked society Gerd Leonhard
February 21st, 2012
futuresagencyblog
Stowe Boyd: The Decade Of Publicy (must read)

I am aware that my recent inquiries into privacy and ‘publicy’ are a bit anthropological at their core, rather than technological or software-design based. Claude Lévi-Strauss sets the stage for this inquiry, perhaps, when he wrote “The anthropology of the future is the study of ourselves.”

The…

Reblogged from Stowe Boyd
7 notes·
publicy privacy
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.

clima neutral company
Email us for more details: office@thefuturesagency.com

The TFA newsletter: Subscribe to our newsletter


Promote Your Page Too


The Futures Agency on LinkedIn

Search TFA and related sites:
Loading