February 3rd, 2013
futuristgerd
January 28th, 2013
futuristgerd
January 10th, 2013
futuristgerd
January 4th, 2013
futuristgerd

Busted - Know the Code, Protect the Moment. (by lasvegas)

Gerd adds: very interesting video about how the Las Vegas purveyors of ‘fun’ think we should ‘protect the moment’. I like that message, though I am not so sure I like much about Vegas:)

November 23rd, 2012
futuristgerd
futuristgerd:

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all… allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That’s also quite deep but… there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more (via MediaFuturist: Facebook knows what we SAY but Google knows what we THINK - where does this leave us?)

futuristgerd:

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all… allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That’s also quite deep but… there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more (via MediaFuturist: Facebook knows what we SAY but Google knows what we THINK - where does this leave us?)

November 14th, 2012
futuristgerd
February 22nd, 2012
gabrieleruttloff

Data is the new oil - and ‘publicy’ is the new default

Guest article on The Orange Rag by Gerd Leonhard, one of the keynote speakers at next month’s LawTech Futures event in London:
When observing the explosive growth of the mobile Internet, the ubiquitous availability of ever more powerful digital devices as well as the global boom in social networking, it becomes patently clear that there is a common economic force behind these trends, and that force is data.
In this hyper-networked society, everyone seems to want to know what we think, all the time, what we like, where we are and who we are connected to. Data (and metadata, i.e. data about data) is quickly becoming a primary force in our digital society, and since successful advertising is forever based on having good data on who is on the other end, the consumer is becoming more powerful than ever before – if he/she opts out of providing data it’s game-over. Never before did consumers wield this much power over marketers; never before could we trade our data for free goods and services in this way (eg Gmail, Skype, LinkedIn, Twitter, Facebook).  The quest for data has made us powerful but it has made us dependent on its benefits as well. The Faustian bargain is in full swing.
Some pundits even argue that the only reason advertising in its…read on.”

February 21st, 2012
futuresagencyblog
Reblogged from Stowe Boyd