Easily the biggest concern, though, is privacy. Wherever I wore Google Glass I would get looks. No one asked about them, but I could see them regarding the device with interest and, maybe, a bit of concern. Today weatherman Al Roker peppered me with questions about privacy. As I explained, it’s hard to surreptitiously film someone. When Google Glass is on, you can see the screen illumination –- from the outside. Roker said, “What if you’re walking behind someone?” Yeah, I guess that could happen, but then they’d likely hear you saying “Okay Glass. Take a picture.
The survey found a large percentage of Millennials – and an even larger percentage of users age 35 and older – are uncomfortable with others having access to their personal data online or information about their web behavior. When asked about the statement, “No one should ever be allowed to have access to my personal data or web behavior,” 70 percent of Millennials agreed, compared with 77 percent of users 35 and older. However, in spite of those views, significant percentages of Millennials compared to those age 35 and older are willing to give up some of that privacy – if they benefit from it.
When the Government Comes Knocking, Who Has Your Back?
Hat tip to Josh Stearns for making us aware of this 2012 report.
Via the Electronic Frontier Foundation:
When you use the Internet, you entrust your online conversations, thoughts, experiences, locations, photos, and more to companies like Google, AT&T and Facebook. But what happens when the government demands that these companies to hand over your private information? Will the company stand with you? Will it tell you that the government is looking for your data so that you can take steps to protect yourself?
Read through for the report’s findings.
So if your phone doesn’t move from a single location between the hours of 10 p.m. and 6 a.m. for say a week or so, Facebook can quickly deduce the location of your home. Facebook will be able to pinpoint on a map where your home is, whether you share your personal address with the site or not. It can start to build a bigger and better profile of you on its servers. It can start to correlate all of your relationships, all of the places you shop, all of the restaurants you dine in and other such data. The data from accelerometer inside your phone could tell it if you are walking, running or driving. As Zuckerberg said — unlike the iPhone and iOS, Android allows Facebook to do whatever it wants on the platform, and that means accessing the hardware as well.
This future is going to happen – and it is too late to debate. However, the problem is that Facebook is going to use all this data — not to improve our lives — but to target better marketing and advertising messages at us. Zuckerberg made no bones about the fact that Facebook will be pushing ads on Home.
Om Malik, GigaOm. Why Facebook Home bothers me: It destroys any notion of privacy.
FJP: Note that these concerns can be applied to Google, Apple and the rest. Our phones, after all, are surveillance units. Just ask Malte Spitz. But the concerns Om raises here are important to understand if you’re thinking about installing Facebook Home on your phone.
IF iron ore was the raw material that enriched the steel baron Andrew Carnegie in the Industrial Age, personal data is what fuels the barons of the Internet age. Mr. Acquisti investigates the trade-offs that users make when they give up that data, and who gains and loses in those transactions. Often there are immediate rewards (cheap sandals) and sometimes intangible risks downstream (identity theft). “Privacy is delayed gratification,” he warned.
In shaping its targeted advertising strategy, it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them. Facebook says that this way, marketers will be able to reach the right audience for the right products, and consumers will see advertisements that are, as the company calls it, “relevant” to them.
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