Magazine-advertising pages dropped 8.2% in 2012 and are down 32% since 2008, according to the Publishers Information Bureau. And digital subscribers remain a minority: Most of the big publishers expect only about 10% of their total circulation to be digital by around 2015, up from the low single-digit percentages today.

Gerd adds: ‘train consumers to spend more money on paid content’ ? Well… Good luck ! How about reinventing advertising for the SoLoMo audience that is their future? January 19, 2013 at 04:18AM

In fact, one of the first things Bradley did when he took over the money-losing publication was to remove the paywall, and in three years traffic climbed by 2,500 percent . With Quartz, the company says it deliberately wanted to avoid what former Wall Street Journal editor Kevin Delaney calls “the friction of a paywall.” September 29, 2012 at 10:42AM