Every time we make a mobile call or send a text message–which pings a cell tower–that info is recorded. So, with enough computer power, a company can draw pretty accurate conclusions about how and when people move through a city or a region. Or they can tell where people have come from to attend an event. As part of a recent case study, for example, Verizon was able to say that people with Baltimore area codes outnumbered those with San Francisco area codes by three to one inside the New Orleans Superdome for the Super Bowl in February. In a world enamored of geolocation, this is digital gold. It’s one thing to know the demographic blend of a community, but to be able to find out how many people pass by a business and where they’re coming from, that adds a whole nother level of precision to target marketing.
Mobile phone ownership could average one per person this year.
According to data from the International Telecommunication Union the world has almost 1 mobile-cellular subscription for every person on the planet.
An estimated 6.8 billion subscriptions are already active, with an estimated world population of 7.1 billion.
It’s worth noting that data from 2012-2013 is estimated only, and there is no data to indicate how many people have multiple subscriptions.
Comment: It’s the global brain that is connecting.
The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
How mobile has changed daily news consumption and why you need to understand it
We all know smartphones and tablets have revolutionised how consumers access media content. But away from the big picture there are essential details to consider, such as when consumers access your content.
The Financial Times is just one business investing a great deal of resources in analysing digital usage patterns. The graph below shows subscriber access during the day - the blue section shows desktop and laptop access and the orange section shows mobile devices.
Full Story: MediaBriefingDaily
Why Messaging Could Be Mobile’s Killer App
Could the next big platform fit inside a messaging app?
Facebook’s new Android integration, Home, groups Instagram, maps, email, and other apps in one drawer. Its main screen has just three navigation options: “Apps,” “Last App,” and—the exceptional stand-alone app in the mix—“Messenger.”
Why has Facebook given such special treatment to a once tangential feature of its service?
Here’s a theory: “I think everyone is realizing that messaging is the killer app in mobile,” says Ted Livingston, the creator of a messenger app called Kik.
“Now it’s just who can wrap a platform around it the fastest.”
The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
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