destx:

It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social technology has already evolved from a focus on consumer listening to broader social management platforms that help brands build and communicate with their consumers. Now, the stage is set for social tech to begin creating real value for companies through deep collaboration with consumers.

smarterplanet:

(Source: visualoop)

marizannek:

“Before you embark on a Big Data project, you have to separate the buzz from the reality. I can think of five challenges that limit the ability of marketers to turn the Big Data hype into insight, business value, and ultimately, increased revenue.”

- Gerardo A Dada

Technology will be the catalyst for all this change. Advanced analytics will be able to sense interactions and respond in real-time with content tailored to every customer “touch.” NFC chips in phones, as well as smart tags that can go on any object, will open up an “Internet of things” that will be smart, interactive, and always accessible. Breakthroughs in mobile technology will create an infinite numbers of ways to connect with consumers. February 20, 2013 at 05:28PM

The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction. February 18, 2013 at 12:43PM

Banks have often pursued what Fred Reichheld calls “bad profits”. Retail banks still depend on “nuisance fees” for one-third of their earnings.[2] Banks have used algorithms that process the largest checks first each day, so that depositors will be hit with more insufficient funds notices.[3] Banks created instruments which were based on junky assets, then sold them to clients, and bet against their own clients by betting on their failure. When the big banks got into trouble in 2008 with their gambling known as proprietary trading, the government was obliged to bail them out to prevent a global financial catastrophe: after the big banks had been rescued with public funds (TARP), executive compensation in the sector was widely perceived as “lavish”. The big banks have a great deal to do with banking’s bad reputation. When we think of banks, we tend to think of Citibank [C], Bank of America [BAC], JPMorgan Chase [JPM] or Wells Fargo [WFC]. Indeed, the top five banks do own around three-quarters of the market. January 31, 2013 at 05:46PM