June 21st, 2013
marizannek

The Future of Digital Marketing

For the first time in Asia, the great and the good of the Malaysian and APAC digital marketing community gathered in Kuala Lumpur recently for the inaugral Future Of Digital Marketing (FODM) Malaysia conference.

Attended by over 400 delegates, and organised in conjunction with the Association of Accredited Advertising Agents Malaysia and Multimedia Development Corp (MDeC), the event saw eight talks.

The talks echoed a key theme articulated by MDeC chief executive officer Datuk Badlisham Ghazali, that “the next wave of economic growth will come from the knowledge-based economy, with digital technology as a key driver of progress”.

Here are just some of the highlights from an excellent conference.

Read more: http://econsultancy.com/za/blog/62879-eight-highlights-from-the-future-of-digital-marketing-malaysia

June 20th, 2013
marizannek
We’re entering the age of Skinnerian Marketing. Future applications making use of big data, location, maps, tracking of a browser’s interests, and data streams coming from mobile and wearable devices, promise to usher in the era of unprecedented power in the hands of marketers, who are no longer merely appealing to our innate desires, but programming our behaviors
June 19th, 2013
marizannek
futuramb:

futuristgerd:

(via The Joy of Not Being Sold Anything - By Banksy)

This sign speaks for itself about the current state of humanity and where we are heading in the future…

futuramb:

futuristgerd:

(via The Joy of Not Being Sold Anything - By Banksy)

This sign speaks for itself about the current state of humanity and where we are heading in the future…

June 13th, 2013
marizannek

smartercities:

IBM Turns Ads Into Useful Urban Furniture | Fast Company

Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can be awfully inconvenient—and that cities should be designed with the needs of ordinary citizens in mind.

Reblogged from A Smarter Planet
June 13th, 2013
futuresagencyblog

Future Of Digital Marketing 2013 in KL, interview with Futurist Gerd Leonhard (by Digital Malaysia) - a short video with an interview with me, mostly on Marketing

June 11th, 2013
futuristgerd
June 7th, 2013
marizannek

futurist-foresight:

A very novel way of using augmented reality in marketing.

futuretechreport:

Gladiator Energy Drink Can Doubles As A Flash Drive Using AR

With the cloud these days, I am not sure how many of us are really struggling to find a flash drive, but this marketing spot from Gladiator Energy Drink makes it seem like it is one of the fundamental problems in any working environment and they are attempting to solve it by turning the Gladiator Energy Drink can into a storage device.

Regardless if the problem is actually this dire, the concept of turning an everyday object, like an Energy Drink Can, into something else - a Flash Drive- is pretty unique so this caught my eye.

Essentially, users signup online (with their Facebook account - oh marketers) and then use their webcam to scan their drink can and then up load a file. Voila - the file is “in the can” (I believe what really happens is that the file is saved to a folder in the cloud as of course the can is not equipped with storage but the optics is great). The user then goes to their next destination and brings up the same AR screen to scan the can on a different computer to access the file and download.

Its a neat gimmick and uses AR in a new way I haven’t seen before. 

Watch the vid above.

(Source: karayogurt)

Reblogged from Applied Technotopia