Keynote at Masterclass: digital challenges for creators and culture, Futurist Keynote Speaker Gerd (by Gerd Leonhard)
This was recorded Wednesday, 14 November, 2012 at Kulturstyrelsen in Copenhagen, at an event called “New business models for the creative industry - new challanges for the rightholders; Masterclass on the digital challenges of cultur. Topics include copyright, licensing of media, future of advertising and media, new revenue streams for creators, and much more. If you want the PDF with my slides please visit www.gerdcloud.com my dropbox file sharing site, browse to Presentations and look for Copenhagen. or browse http://www.slideshare.net/gleonhard/presentationswww.gerdcloud.com my dropbox file sharing site, browse to Presentations and look for Copenhagen. or browse http://www.slideshare.net/gleonhard/presentations
My vimeo channel is here: https://vimeo.com/gerdfuturist (also allows downloads)
The total reset of marketing, branding and media – are you ready for the future? Gerd Leonhard Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.
Meet Gerd Leonhard in Slovenia, this week FRIDAY Nov 30
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as ‘the people formerly known as consumers’, the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch ‘Connected the Movie’ asap!!
This video below is one of my favorite, recent presentations (if I may say so, myself); it just went live on my Youtube channel and on my Blip.tv video feed (use this one to download the whole thing or just subscribe to it on iTunes). Filmed at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more.
- Broadband Futures and the Future of ICT: Futurist and Keynote Speaker Gerd Leonhard (futuretalks.com)
- PDFs, audio and video from the July 17 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson) (futureof.biz)
- ‘The Future’ Report from GFF (by GFFTV). David Smith… (thefuturesagency.com)
- PDFs, audio and video from the July 17 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson) (gerdandross.com)
The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.
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