In Johnson’s vision of the future, humans will be in control, but living in a world drastically changed by new technology. The biggest driver in tech will be the ever-shrinking size of the computer chip, which he predicts will effectively approach zero by 2020. Five years ago, the average computer chip was approximately 22 nanometers across. Now, it is 14 nanometers across on average. By 2020, the computer chip will be 5 nanometers across, projects Johnson. A chip that is 5 nanometers wide is 12 atoms across.
Johnson says smaller computer chips means almost anything can be turned into a computer. “We will be surrounded by computational power. So for average people, for average users and consumers, you will be living in a world where you are essentially living in a computer, where you are surrounded by intelligence.”
Many big ideas. When people think of marketing agencies and the advertising output, they generally think about the big idea… and how it plays out across media. As we move towards the era of personalization, agencies must become the purveyors of personalization. This does not mean the death of the big idea, but rather a new dawn when agencies are bringing brands many big ideas that are either directly or loosely connected in a way that enables them to connect the brand through channels that transcend advertising (think content, wearable technology, screens that allow consumers to skip traditional messaging and more). Pushing that further, consumers are not the same when they’re watching television as they are when they’re on a smartphone
Viewers are already changing the way they watch TV and that inflated cable and satellite bills are starting to take an affect on the bottom line. Last year was the first year that cable subscriptions not only stopped growing, but took a small dip from 100.9 million to 100.8 million households. Those household numbers are expected to shrink to 94.6 million households by 2017. Pay-TV companies and networks need to make a change to stop the loss of cord cutters and entice the potential audience that’s never paid for TV. Over-priced bundles with channels no one watches will only serve to alienating customers and potential customers. (via Intel Could Lead Push to A La Carte Pay TV | Gadget Lab | Wired.com)
MUST REAd “What I try to do as a futurist is make sense of it, understand how we will interact and what it will feel like to be a human. When we enter the world of almost zero-sized computers I think computing will become more human and instinctive, it won’t be command and control like it is today. “People, when surrounded by computational intelligence, will have a personal relationship with their computers. Your devices will know you as you move through your life.
The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
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