March 17th, 2013
futuristgerd
Many big ideas. When people think of marketing agencies and the advertising output, they generally think about the big idea… and how it plays out across media. As we move towards the era of personalization, agencies must become the purveyors of personalization. This does not mean the death of the big idea, but rather a new dawn when agencies are bringing brands many big ideas that are either directly or loosely connected in a way that enables them to connect the brand through channels that transcend advertising (think content, wearable technology, screens that allow consumers to skip traditional messaging and more). Pushing that further, consumers are not the same when they’re watching television as they are when they’re on a smartphone

What the Marketing Agency of the Future Will Do Differently - Mitch Joel - Harvard Business Review

(via futuristgerd)

Reblogged from Future of Business & Communications: FuturistGerd
12 notes·
intel
March 16th, 2013
futuristgerd
Zoom Viewers are already changing the way they watch TV and that inflated cable and satellite bills are starting to take an affect on the bottom line. Last year was the first year that cable subscriptions not only stopped growing, but took a small dip from 100.9 million to 100.8 million households. Those household numbers are expected to shrink to 94.6 million households by 2017. Pay-TV companies and networks need to make a change to stop the loss of cord cutters and entice the potential audience that’s never paid for TV. Over-priced bundles with channels no one watches will only serve to alienating customers and potential customers. (via Intel Could Lead Push to A La Carte Pay TV | Gadget Lab | Wired.com)

Viewers are already changing the way they watch TV and that inflated cable and satellite bills are starting to take an affect on the bottom line. Last year was the first year that cable subscriptions not only stopped growing, but took a small dip from 100.9 million to 100.8 million households. Those household numbers are expected to shrink to 94.6 million households by 2017. Pay-TV companies and networks need to make a change to stop the loss of cord cutters and entice the potential audience that’s never paid for TV. Over-priced bundles with channels no one watches will only serve to alienating customers and potential customers. (via Intel Could Lead Push to A La Carte Pay TV | Gadget Lab | Wired.com)

1 note·
intel television OTT
January 19th, 2013
futuristgerd
How Intel Will Build the Holodeck

That’s as direct a line into Perceptual Computing as you’ll find, since the plans that Intel has shown us to this point have been fairly ambiguous. Right now, we’re seeing the vanguard arrive, with features like the eye-tracking Tobii, a Kinect-like gesture and motion sensor, and human recognition and overlay. January 19, 2013 at 04:41PM

futuresagency computing wearable holodeck technology intel futag futbiz futuristgerd
September 3rd, 2012
futuristgerd
MUST REAd “What I try to do as a futurist is make sense of it, understand how we will interact and what it will feel like to be a human. When we enter the world of almost zero-sized computers I think computing will become more human and instinctive, it won’t be command and control like it is today. “People, when surrounded by computational intelligence, will have a personal relationship with their computers. Your devices will know you as you move through your life.
Intel futurist Brian David Johnson on creating the tech of tomorrow - Digital 21 - Digital 21 | siliconrepublic.com - Ireland’s Technology News Service
4 notes·
futurists futurism robots computing intel gerd leonhard futures agency predictions AI
July 3rd, 2012
futuristgerd

Tomorrow Project: Cory Doctorow on Security (by channelintel)

Great talks between Intel’s futurist and Cory Doctorow

good people intel security
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.

clima neutral company
Email us for more details: office@thefuturesagency.com

The TFA newsletter: Subscribe to our newsletter


Promote Your Page Too


The Futures Agency on LinkedIn

Search TFA and related sites:
Loading