July 4th, 2013
futuristgerd
December 30th, 2012
futuristgerd
December 16th, 2012
futuristgerd
October 31st, 2012
futuristgerd
While streaming is especially popular with younger consumers, downloading music through services like iTunes is still a prominent way to listen to music, according to research by AYTM. AYTM’s survey indicated that 37% of US internet users used free music streaming services like Pandora in October. Moreover, 32% paid to download music through a music service like iTunes. Only about 9% paid for a music streaming service like Spotify on a subscription basis that month.

With Streaming and Sharing, Teens Find Ways Around Paying for Music - eMarketer

Gerd comments: it’s not rocket-science: cherry picking songs on iTunes feels good to some people because it’s only a $ £ € every now and then, but committing to a monthly fee on Spotify is totally different ( I do, and love it). Neither one will really get EVERY music fan engaged. The solution: Bundle Spotify et al into ISPs, operators, etc, make it ‘feel like free’ ie totally painless for users, then upsell to next levels such as HD, more offline storage, fan clubs, live concert streams etc. Music industry guys: you can’t have the cake and eat it - time to wake up.

September 5th, 2012
futuristgerd
August 19th, 2012
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August 18th, 2012
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August 17th, 2012
futuristgerd
September 10th, 2011
futuresagencyblog
Google Chairman Eric Schmidt replied to that idea in an interview in the Guardian with advice that applies equally to CEOs: “It is a mistake to look into the mirror and try to break the mirror. Whatever the problem was [that caused the riots] the Internet is a reflection of that problem. If you have a problem, use the Internet to understand what the problem is.”