October 14th, 2013
futuristgerd

futuristgerd:

Datawars and the future of Advertising: Futurist Speaker Gerd Leonhard at Guardian Ad Summit (by Gerd Leonhard)

One of my best talks on this topic. You can download the slides via my blog

July 5th, 2013
marizannek

Gerd on the future of technologies for planet and people.

March 24th, 2013
futuristgerd

futuristgerd:

Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

March 19th, 2013
futuristgerd
futuristgerd:

Data-Driven Main Street: Data will take personal service to new heights, giving small merchants the ability to provide goods and services tailored to the specific needs of individual customers. We are already seeing startups, such as ScoutMob and Womply, allow local merchants to combine information on purchases with social media data to provide a more complete picture of customer preferences. (via Big Idea 2013: Big Data for the Little Guy (via LinkedIn) - Futurist Gerd Leonhard)

futuristgerd:

Data-Driven Main Street: Data will take personal service to new heights, giving small merchants the ability to provide goods and services tailored to the specific needs of individual customers. We are already seeing startups, such as ScoutMob and Womply, allow local merchants to combine information on purchases with social media data to provide a more complete picture of customer preferences. (via Big Idea 2013: Big Data for the Little Guy (via LinkedIn) - Futurist Gerd Leonhard)

January 31st, 2013
greenfuturist
Over the course of this series, we have outlined a case for Breakthrough Capitalism. We successfully move towards our Breakthrough scenario when business, government, community, and entrepreneurial leaders work together to change the rules of the game in the key systems in which they operate. Among other things, this involves transforming how investors, suppliers, customers, employees, and competitors define, value, and pursue social impact.
November 25th, 2012
futuristgerd
Among the bigger-name streaming services are Spotify, which uses a freemium ad-supported, desktop app-based model; Rdio, which takes a tiered, cloud-based approach; and Pandora, whose personalised streaming radio is also available on a freemium ad-supported model. There’s also Wimp, Rara, Napster, We7, Pure, Last.fm, Senzari, Grooveshark, Sony Music Unlimited, Songza, Mog, Samsung Music Hub, and Microsoft’s Xbox Music, to name a few. In total, more than 500 legal music services are operating across the world, together having registered over 13 million paying subscribers - a figure that jumped more than 65 per cent last year, according to the International Federation of the Phonographic Industry’s (IFPI) Digital Music Report 2012 ….