∙ Cord cutting is real; it’s just not what you think it is. It’s a great irony that TWC has built an app for Roku, which was not long ago seen as a device for cord cutters: people who ditch their cable TV subscriptions in favor of content delivered entirely over the internet. (Even more ironic: Before it was spun out as a separate company, Roku was initially developed by Netflix.) March 11, 2013 at 11:48PM

Magazine-advertising pages dropped 8.2% in 2012 and are down 32% since 2008, according to the Publishers Information Bureau. And digital subscribers remain a minority: Most of the big publishers expect only about 10% of their total circulation to be digital by around 2015, up from the low single-digit percentages today.

Gerd adds: ‘train consumers to spend more money on paid content’ ? Well… Good luck ! How about reinventing advertising for the SoLoMo audience that is their future? January 19, 2013 at 04:18AM