"It wasn't raining when Noah built the ark"

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

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Posts tagged cpm

Confronting the end of ‘offline’ | SmartPlanet 

Lots of companies know about you,” Athey said. “But knowing what you want to buy now — that contextual information is so much more powerful.” It’s why search ads sell better than display ads. The problem? “If only one company has that data, we can’t actually expect the benefits of that data to benefit the ecosystem.” November 17, 2012 at 05:34PM