These are some of my recent ‘bottom lines’ on the Future of Media. Read more on my new blog at FuturistGerd.com Download most of my books incl. The Future of Content (2011) for free, via GerdCloud (my shared-items dropbox folder). Watch some videos of my recent keynotes and talks on this topic. Download the DISRUPTION PDF. Enjoy and spread the word.
The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
How mobile has changed daily news consumption and why you need to understand it
We all know smartphones and tablets have revolutionised how consumers access media content. But away from the big picture there are essential details to consider, such as when consumers access your content.
The Financial Times is just one business investing a great deal of resources in analysing digital usage patterns. The graph below shows subscriber access during the day - the blue section shows desktop and laptop access and the orange section shows mobile devices.
Full Story: MediaBriefingDaily
Buzzfeed’s Jonah Peretti on how ideas travel on the social web
Watch the video here: http://www.guardian.co.uk/media-network/video/2013/apr/03/buzzfeed-social-web-video
"No one knows for sure why some videos spread while others wither. But the first step to knowing why some things spread like wildfire is to work out how this happens. Now a team at Microsoft Research, led by Jake Hofman, has devised a way to measure the virulence of online content."
The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
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