May 22nd, 2013
marizannek
The greatest contribution of this shift is that it will force every entity to become an authentic organization.

Virginia Rometty. CEO IBM. Forbes “Three Ways Technology Will Transform the Future of Business

Technology shifts will also change the way businesses deliver value. “What you will see with rapid data and social sharing is the death of the average and the era of you,” Rometty said. Rather than meeting the needs of different consumer segments—geographic, age or income segmentation, for example—businesses will be able to truly serve the individual. “If you have a call center, it’s no longer about a script,” she said. “It’s about a dialogue.”

What Rometty calls “the third wave of technology” may contribute to this individualized approach. In the first era of computing, computers counted. In the second, they could be programmed to perform instructions. In the next era, computers will learn by themselves, she said. “That’s the wave that starts now.”

(via peterspear)

Reblogged from The Good Idea Exchange
May 21st, 2013
marizannek
May 20th, 2013
marizannek
Every time we make a mobile call or send a text message–which pings a cell tower–that info is recorded. So, with enough computer power, a company can draw pretty accurate conclusions about how and when people move through a city or a region. Or they can tell where people have come from to attend an event. As part of a recent case study, for example, Verizon was able to say that people with Baltimore area codes outnumbered those with San Francisco area codes by three to one inside the New Orleans Superdome for the Super Bowl in February. In a world enamored of geolocation, this is digital gold. It’s one thing to know the demographic blend of a community, but to be able to find out how many people pass by a business and where they’re coming from, that adds a whole nother level of precision to target marketing.
Reblogged from infoneer pulse
May 19th, 2013
marizannek
May 17th, 2013
marizannek
We need to move from a system of waste to a system of reuse—an economy that’s a circle and not a line. Some businesses are getting closer to this ideal than others.
May 16th, 2013
marizannek
searchengineland:

The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.

searchengineland:

The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.

Reblogged from The Good Idea Exchange
May 16th, 2013
futuristgerd
May 6th, 2013
marizannek
Reblogged from Fast Company
May 4th, 2013
marizannek
Reblogged from Futurist Foresight
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