The Futures Agency

Understand. Imagine. Co-Create the Future

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website. (via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch) So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols. Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.

(via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch)

So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.

Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

Posted by
Stowe Boyd

Source TechCrunch

The Layar Creation Challenge

Layar, the largest open platform for mobile augmented reality (AR), today announced the official launch of the Layar Creation Challenge.

Starting today, developers around the world can compete for $55,000 in total cash prizes, to be rewarded to ten developers with the best concepts for useful and unique Layars using the recently launched Layar Vision platform extension.  

Layars will be judged around the following four categories: magazines, books, self-publishing and the special wild-card category. Developers are encouraged to think big and create Layars that highlight the best and brightest ideas in augmented reality.   » MORE

Posted by
G a b r i e l e

Source layar.com