China Has Overtaken The US as The World’s Top Market For Smart Devices
China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and Tablets, a year after the country became the fastest-growing smart device market in the world. That’s the conclusion of a new report by Flurry Analytics, which tracks usage and device characteristics across a large number of mobile apps.
Mobile Is Not Getting Ad Dollars It Should
Advertisers continue to spend way too much on print, and are missing the growth of mobile:
… iOS and Android smart devices have experienced twice the uptake rate compared to that of Internet adoption, and four times the rate compared to that of PC adoption. Following this unprecedented adoption, advertising dollars are beginning to flow into mobile. A recent IAB study reported that 63% of top brand marketers have increased their mobile advertising spending over the last two years, and that 72% plan to increase advertising spending over the next two years.
In short, despite the fact that mobile advertising is growing, the platform is far from getting rational levels of spending compared to other media.
Perhaps the mobile app market has grown too quickly, and the ad buying and distribution infrastructure is too immature. But with number rising like this, we will see a wholesale shift into mobile in the next few years.