The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
Think that your mobile browsing habits exist in a different world than the content and ads you view on your PC? Until recently, you’d have been correct, but now advertisers are coming up with ways to identify consumers across platforms in order to provide them with ads they might actually click on.
“Every retailer is trying to figure out cross-platform activities,” Expedia’s VP of mobile and online partner marketing tells the Wall Street Journal.
» via Consumerist
“We trust our friends. We don’t trust ads.”—Wharton professor Jonah Berger on virality at Innovation Uncensored New York 2013.
People don’t read ads. People read what interests them – sometimes it’s an ad.
Millennials favor brands with a sense of purpose: baking that in to brands is a form of usability.
Tom Morton, EURO RSCG New York. “The Future of Advertising”( via peterspear)
“As brands and media become more digital, usability becomes more important. The data explosion that could target messages can also inform advertisers how to give customers more seamless, useful experiences. Amazon, Instagram and Nike Fuel are poster children for the Usability Scenario.”
Google creates calc to measure value of mobile(via Google Creates Calculator to Show Value Advertising | Digital - Advertising Age)
In shaping its targeted advertising strategy, it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them. Facebook says that this way, marketers will be able to reach the right audience for the right products, and consumers will see advertisements that are, as the company calls it, “relevant” to them.
And in the news? The end of the news (newspapers, at least).
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