New campaign transmits ads directly into your skull.
The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology.
When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app. BBDO has said that if Sky Deutschland gives final approval, “we will start with the new medium as quickly as possible,” but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be “tired commuters” who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.
Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can be awfully inconvenient—and that cities should be designed with the needs of ordinary citizens in mind.
Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone.
“Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think solar panel and phone plug, to promote the Nivea Sun line of skincare products.”
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ME: This is pretty incredible! Great job Nivea!
Advertisers will be forced to reconcile their physical outputs in the world in a way that spitting out spots and microsites never faced us with. Or, said differently, our ad crap is made more evident when it’s a real piece of crap sitting on a desk or floor. We’ll have to continue to ask ourselves, “Is this additive value or just some more crap?” And the crap factor will, hopefully, make us work harder to do better for audiences who are increasingly immune to our virtual ad crap, more so when it’s physical ad crap.
We as consumers will likely find ourselves in a world where, in addition to all the images and messages we are bombarded with today, almost every physical object in public places are designed by somebody in order to make us feel, react, think and ultimately consume in a certain way. A likely reaction against this will be that we will not just close our ears with headphones, but also our eyes to shield our fragile and adaptive minds against all these intrusions.
The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
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