The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
Millennials favor brands with a sense of purpose: baking that in to brands is a form of usability.
“As brands and media become more digital, usability becomes more important. The data explosion that could target messages can also inform advertisers how to give customers more seamless, useful experiences. Amazon, Instagram and Nike Fuel are poster children for the Usability Scenario.”
Google creates calc to measure value of mobile
In shaping its targeted advertising strategy, it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them. Facebook says that this way, marketers will be able to reach the right audience for the right products, and consumers will see advertisements that are, as the company calls it, “relevant” to them.
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