Viewers are already changing the way they watch TV and that inflated cable and satellite bills are starting to take an affect on the bottom line. Last year was the first year that cable subscriptions not only stopped growing, but took a small dip from 100.9 million to 100.8 million households. Those household numbers are expected to shrink to 94.6 million households by 2017. Pay-TV companies and networks need to make a change to stop the loss of cord cutters and entice the potential audience that’s never paid for TV. Over-priced bundles with channels no one watches will only serve to alienating customers and potential customers. (via Intel Could Lead Push to A La Carte Pay TV | Gadget Lab | Wired.com)
Just got this video from my friend and ShowGo.TV Founder and CEO Brian Gruber. We recorded this video in January 2013 in Half Moon Bay, CA. I am an advisor to ShowGo.tv and really like their model and offering; do take a look and spread the word – this will be big! Check out their blog post on my video interview, here.
62 percent use social media while watching TV - an 18 percent point increase in one year 67 percent use tablets, smartphones or laptops for TV viewing 60 percent use on-demand services on a weekly basis
Good study, free PDF, well worth reading
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