Sensing moneyed competition from Amazon and Google, Netflix is taking a chance on premium original content to secure its customer base, ensure its survival and become the next HBO.
Netflix now has about 30 million streaming subscribers worldwide, more than 25 million in the United States, in addition to about 8 million people—admittedly dwindling daily—who still pay to get DVDs in the mail. At $7.99 a month, that’s about $3.6 billion a year rolling in. Nearly a third of all U.S. Internet streaming traffic in the evening comes through Netflix. (YouTube accounts for 13 percent, Facebook less than 2 percent.) February 07, 2013 at 02:26PM
After crunching the numbers, the Atlantic Wire’s Rebecca Greenfield notes that Netflix will need an additional 520,000 subscribers to cover the $100 millon cost of the project — not a significant increase, percentage-wise, to its existing 33 million userbase. Netflix’s plan is to roll out at least five new shows a year, meaning they’ll realistically need a 10 percent increase in users to cover costs. February 04, 2013 at 10:19PM
People often forgot why they went to cable TV in the first place. Initially the cable system was called a “community antenna” designed to give people great reception. The newer all-digital reception is so superior to the old analog system that the public will realize that it can abandon the cable and go back to its roots. October 08, 2012 at 09:42AM
The Future of Film - Futurist & Speaker Gerd Leonhard at the Neuchatel International Film Festival (by Gerd Leonhard)
Nice - made me think: GigaOm Infographic: Netflix By The Numbers
- Netflix by the numbers [infographic] (holykaw.alltop.com)
According to the DVD and online video rental king Netflix’s last quarterly report, Netflix now has more subscribers than Comcast, the largest cable U.S. TV operator. 7% of all U.S. citizens now subscribe to Netflix. That’s great for Netflix but what about the Internet, on which it increasingly relies for its video transport?
Back in October, Netflix, and other video content were already taking up more bandwidth than any other single Internet service Gaming, Peer-to-Peer (P2P) file sharing, and Web surfing were all falling behind. It’s only gotten worse since then. When I recently looked at how much traffic IPv6 was transporting on the Internet, I found that Netflix, all by itself, was taking up 20%–the largest single share-of all Internet traffic.
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Nice - made me think: GigaOm Infographic: Netflix By The Numbers
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Netflix by the numbers [infographic] (holykaw.alltop.com)](http://24.media.tumblr.com/tumblr_lq4capXjlh1qdgsu3o1_500.jpg)
