Less than a year ago, on June 18, 2012, Microsoft announced their series of tablets known as Microsoft Surface. Microsoft declared Surface to be: “A feat of engineering and a work of art… With casing made from ultra-light and highly durable magnesium, Surface will change the way you work…
2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!
Online Publishers Association 10 top stories of 2012 (click to read all)
Good summary! My comment:
The Future of Film - Futurist & Speaker Gerd Leonhard at the Neuchatel International Film Festival (by Gerd Leonhard)
Did Steve Jobs stick the then-secret iPad in Pixar’s ‘The Incredibles’? These stills — and some researchers — seem to confirm it.
John Paczkowski via AllThingsD
ChangeWave Research recently polled a group of 1,604 business IT buyers and found that 22 percent of them planned to purchase tablets for their employees sometime in the second quarter of 2012. Of those, 84 percent say they’re likely to buy Apple iPads — an increase of 7 percentage points from ChangeWave’s November 2011 survey.
I am betting that these numbers will be revised with a drastic upward spike in the next months.
(h/t A Smarter Planet)
Astonishing iPad mock-up design concept by AatmaStudio, including 3D holographic game play.
iPad 3 Mania Explained - Technology - Rebecca Greenfield via The Atlantic Wire
Thirty percent of those surveyed by inMobi said that they intend to buy an iPad, with 44 percent of respondents saying they would not consider anything other than an Apple-branded tablet. That matches estimates by analysts, which guess that Apple will sell between 55 and 60 million iPads this year, doubling sales since the device debuted in April 2010.
And these estimates are based on analysts ho-hum expectations for the new iPad. Imagine if it has a more revolutionary feel.
E-Books on Tablets Fight Digital Distractions - Julie Bosman and Matt Richtel via NYTimes.com
There are signs that publishers are cooling on tablets for e-reading. A recent survey by Forrester Research showed that 31 percent of publishers believed iPads and similar tablets were the ideal e-reading platform; one year ago, 46 percent thought so.
“The tablet is like a temptress,” said James McQuivey, the Forrester Research analyst who led the survey. “It’s constantly saying, ‘You could be on YouTube now.’ Or it’s sending constant alerts that pop up, saying you just got an e-mail. Reading itself is trying to compete.”
But it’s just the very capable tablets that they dislike. Publishers love the cheap black-and-white e-readers, that don’t do anything except let people read books:
But Mr. McQuivey of Forrester said that it was more likely that tablets would eventually edge out black-and-white e-readers. “The historical precedent suggests that’s the case,” he said, citing the Palm Pilot, digital point-and-shoot cameras and portable GPS systems for the car as items that have been gradually displaced by multifunction devices. “There’s less and less reason to have these as stand-alone devices.”
Yes. I have found my iPhone to provide a great reading experience, for example, so I wouldn’t contemplate buying a dedicated e-reader, now.
Raven Zachary of Small Society: Presentation “iPad - One Year Later” held at the Web 2.0 Expo in San Francisco on March 30, 2011.
iPad: One Year Later View more presentations from Raven Zachary View more presentations from Raven Zachary
I really enjoyed doing this event with Jeff Cole, Stephen Berlin Johnson, and the Mikkelsen brothers (Refugees United), at the Mobile World Congress in Barcelona, on Monday. My slideshow is below, and you can watch the 11-minute video here, as well.
Welcome to the Networked Society Gerd Leonhard MWC 2011 View more presentations from Gerd Leonhard
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