In your DNA are clues to your health, your ancestry, and maybe even your purchasing preferences.
The greatest contribution of this shift is that it will force every entity to become an authentic organization.
Virginia Rometty. CEO IBM. Forbes “Three Ways Technology Will Transform the Future of Business”
Technology shifts will also change the way businesses deliver value. “What you will see with rapid data and social sharing is the death of the average and the era of you,” Rometty said. Rather than meeting the needs of different consumer segments—geographic, age or income segmentation, for example—businesses will be able to truly serve the individual. “If you have a call center, it’s no longer about a script,” she said. “It’s about a dialogue.”
What Rometty calls “the third wave of technology” may contribute to this individualized approach. In the first era of computing, computers counted. In the second, they could be programmed to perform instructions. In the next era, computers will learn by themselves, she said. “That’s the wave that starts now.”
(via peterspear)
Reblogged from The Good Idea Exchange
Keynote presentation on how firms around the globe are responding to emerging drivers of change in creative ways to deliver strategic innovation, master emerging technologies and ensure survival and growth in turbulent times.
Every time we make a mobile call or send a text message–which pings a cell tower–that info is recorded. So, with enough computer power, a company can draw pretty accurate conclusions about how and when people move through a city or a region. Or they can tell where people have come from to attend an event. As part of a recent case study, for example, Verizon was able to say that people with Baltimore area codes outnumbered those with San Francisco area codes by three to one inside the New Orleans Superdome for the Super Bowl in February. In a world enamored of geolocation, this is digital gold. It’s one thing to know the demographic blend of a community, but to be able to find out how many people pass by a business and where they’re coming from, that adds a whole nother level of precision to target marketing.
Reblogged from infoneer pulse
One of the challenges of the digital revolution that we’re living through today is its complexity, and the broad range of implications that companies need to wrestle with.
We need to move from a system of waste to a system of reuse—an economy that’s a circle and not a line. Some businesses are getting closer to this ideal than others.
Reblogged from Future of Business & Communications: FuturistGerd
The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world of Google. See the full infographic here.
Reblogged from The Good Idea Exchange
Of course, the music industry has a long tradition of separating a song’s profit from its creators. Still, wrote Krukowski, “the ways in which musicians are screwed have changed qualitatively, from individualized swindles to systemic ones.” May 16, 2013 at 12:43AM
Understand the social network not as your new water cooler, but as your new production line.
Reblogged from The Good Idea Exchange
The service may be launching this week and could give users a 50 channel cocktail for a monthly fee.
Reblogged from Fast Company
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The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.
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