January 9th, 2013
futuristgerd
Social business merged with main customer experience. Or at least, organizations finally began to look at it this way . While social media used to be very much off to the side of the mainstream experience, with a community tab, some targeted social marketing widgets, or a row of ‘follow me’ buttons in a side bar, social justifiably became a first-class citizen of the customer experience in 2012. While a few brave souls in years past have thrown away their traditional digital experiences and made them all social, a new view has arisen to merge and combine the traditional and social customer experiences into something more holistic, natural, and expected by today’s consumer.
Sizing up social business for 2012 | ZDNet
social business hinchcliffe
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

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