January 7th, 2013
greenfuturist
James McQuivey, a media analyst at Forrester Research and the author of Digital Disruption, described BuzzFeed’s strategy as partially a generational one. “They’re in the mindset of these media companies that are trying to appeal to 20-year-olds with the future of media, while still trying to maintain the admiration of people in their 30s and 40s,” he said. He said that BuzzFeed is part of a wave: “When you’re looking at Mashable and BuzzFeed, you’re looking at clones of each other – frivolity of some types of content and seriousness of others, and advertorial that previous generations of media companies would have considered gauche.” (via BuzzFeed announces $19.3m in funding as it transforms internet advertising | Media | guardian.co.uk)

James McQuivey, a media analyst at Forrester Research and the author of Digital Disruption, described BuzzFeed’s strategy as partially a generational one. “They’re in the mindset of these media companies that are trying to appeal to 20-year-olds with the future of media, while still trying to maintain the admiration of people in their 30s and 40s,” he said. He said that BuzzFeed is part of a wave: “When you’re looking at Mashable and BuzzFeed, you’re looking at clones of each other – frivolity of some types of content and seriousness of others, and advertorial that previous generations of media companies would have considered gauche.” (via BuzzFeed announces $19.3m in funding as it transforms internet advertising | Media | guardian.co.uk)

2 notes·
buzzfeed advertising
  1. kdnewman reblogged this from futuresagency
  2. futuresagency posted this
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.

clima neutral company
Email us for more details: office@thefuturesagency.com

The TFA newsletter: Subscribe to our newsletter


Promote Your Page Too


The Futures Agency on LinkedIn

Search TFA and related sites:
Loading