Embracing an ambiguous world
In 2006 IBM produced a report called ‘The enterprise of the future’. The survey of CEOs revealed that 8 out of 10 CEOs saw significant change ahead and yet the gap between expected levels of change plus the ability to manage it had tripled. Why? I would argue these leaders did not have the means to see an unfolding story, that we are decoupling from a linear industrial society and so were unable to embrace, nor articulate the emergence of new organisational structures, legal frameworks, new production and design processes, not the underlying societal trend that sought greater mutualism, opportunity, freedom, diversity, and empowerment, that were in direct contrast to the increasing unfairness and monoculture of a wholly consumer orientated society.


