This is a new video with a short and to-the-point interview with TFA’s CEO, Gerd Leonhard, produced by marketing magazine The Drum at Digital London, about the future of social media and how it will impact us. Most important: in a digital society, you can’t FORCE people to pay, you can only ATTRACT them to pay.
- New video: MIDEM Academy 2012: Making a living with music in a digital world (mediafuturist.com)
- New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio (mediafuturist.com)