March 20th, 2012
stoweboyd

The Future Of Reading Is Tablets

According to a new survey by the Pearson Foundation, the majority of U.S. college students now prefer reading digitally, for both studying and for “fun” reading. Other factors:

  • 57% preferred digital for fun reading
  • 58% preferred digital for textbook reading
  • 25% of US college students own a tablet, up from 7% in ‘11
  • 17% of college-bound US high school seniors own a tablet, up from 4% in ‘11
  • 63% favor iPad, followed by 26% Kindle Fire and 15% Samsung Galaxy Tab

So, this study isn’t about digital reading, after all. It’s about tablet reading, which is clearly the future. My bet is that next year over 50% of US college students will own a tablet, and a large number of schools will start to require them.

(h/t PaidContent.org)

  1. deuce-ex-machina reblogged this from futuresagency
  2. lkfrost reblogged this from futuristgerd
  3. mediamuffin reblogged this from futuresagency
  4. thecontentcurators reblogged this from emergentfutures
  5. betadad reblogged this from emergentfutures
  6. saraimora reblogged this from emergentfutures
  7. emergentfutures reblogged this from futuristgerd
  8. pwerrydaplatafuss reblogged this from futuresagency
  9. pcproschoolstechtalk reblogged this from futuresagency
  10. mindcloudes reblogged this from futuresagency
  11. ofblog reblogged this from futuresagency
  12. intuitive-freedom reblogged this from futuresagency
  13. paulinectarine reblogged this from smarterplanet
  14. immortalzomblover reblogged this from smarterplanet
  15. ricardocamargo reblogged this from smarterplanet
  16. ahandsomestark reblogged this from futuresagency
  17. omegaprimetime reblogged this from futuresagency
  18. This was featured in #Tech
  19. futuristgerd reblogged this from futuresagency
  20. thunder-nipples reblogged this from smarterplanet
  21. netavanza reblogged this from smarterplanet
  22. smarterplanet reblogged this from futuresagency
  23. futuresagency posted this
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.

clima neutral company
Email us for more details: office@thefuturesagency.com

The TFA newsletter: Subscribe to our newsletter


Promote Your Page Too


The Futures Agency on LinkedIn

Search TFA and related sites:
Loading