February 23rd, 2012
stoweboyd
Zoom A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website. (via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch) So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols. Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.

(via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch)

So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.

Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

91 notes·
targeted ads augmented reality
  1. art-directter reblogged this from smarterplanet
  2. sallyannsumner reblogged this from futuresagency
  3. something-orange reblogged this from emergentfutures and added:
    is it almost for real? similar to minority report - billboards displays ad to women 90% of the time :P
  4. kevanboyles reblogged this from futuresagency
  5. thisisphudge reblogged this from futurescope
  6. futurescope reblogged this from futuresagency
  7. rchtctrstdntblg reblogged this from emergentfutures and added:
    PUBLIC advertising taken to a whole new level with face recognition. Space being controlled by gender to an extent.
  8. prdetour reblogged this from emergentfutures
  9. homeownersinsurancemiami reblogged this from emergentfutures
  10. nevrfail reblogged this from futuresagency
  11. espressonist reblogged this from sapphirescribe
  12. sapphirescribe reblogged this from emmatrevayne and added:
    Honestly, this kind of thing scares the shit out of me.
  13. emmatrevayne reblogged this from industrialpunk
  14. oktomorrow reblogged this from emergentfutures and added:
    This is pretty awesome (technology wise) but kinda sucks from a “computer says no” approach to gender.
  15. braderunner reblogged this from industrialpunk
  16. todkon reblogged this from industrialpunk and added:
    Technology like this only brings us closer to a deeper implementation of a dystopic society, further threatening the...
  17. adstastic reblogged this from futuresagency
  18. georgevaldes reblogged this from emergentfutures
  19. circuitsmaximus reblogged this from industrialpunk and added:
    Oh YAY, a seriously cissexist use of technology.
  20. imaginariumofmatt reblogged this from industrialpunk
  21. weeaboo-chan reblogged this from industrialpunk and added:
    well that’s unsettling
  22. garrettpwnsall reblogged this from industrialpunk and added:
    I think this kind of advertising technology is awesome. I also let Google store my data and learn about me so that it...
  23. industrialpunk reblogged this from emergentfutures
  24. she-wants-more reblogged this from emergentfutures
  25. premg reblogged this from emergentfutures
  26. shiborenai reblogged this from emergentfutures
  27. sgmindlessclutter reblogged this from emergentfutures
  28. tailsdotcom reblogged this from emergentfutures
  29. gottobenameless reblogged this from futuresagency
IT WASN'T RAINING WHEN NOAH BUILT THE ARK

The Futures Agency (TFA) helps brands, companies, organizations, governments and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 3-7 years. We aim to find, filter and share actionable foresights, and work with our clients to imagine and design their preferred futures.

We are structured as a virtual organization with global reach, deep personal knowledge and real-life experience. We offer a variety of services to our clients, worldwide, such as seminars, keynote speeches, presentations & provocations, and general advise.

clima neutral company
Email us for more details: office@thefuturesagency.com

The TFA newsletter: Subscribe to our newsletter


Promote Your Page Too


The Futures Agency on LinkedIn

Search TFA and related sites:
Loading