The Futures Agency

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A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website. (via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch) So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols. Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.

(via Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch)

So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.

Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

Posted by
Stowe Boyd

Source TechCrunch

Notes

  1. realestatede reblogged this from something-orange
  2. sallyannsumner reblogged this from futuresagency
  3. eliheiss reblogged this from emergentfutures
  4. something-orange reblogged this from emergentfutures and added:
    is it almost for real? similar to minority report - billboards displays ad to women 90% of the time :P
  5. kevanboyles reblogged this from futuresagency
  6. thisisphudge reblogged this from futurescope
  7. futurescope reblogged this from futuresagency
  8. rchtctrstdntblg reblogged this from emergentfutures and added:
    PUBLIC advertising taken to a whole new level with face recognition. Space being controlled by gender to an extent.
  9. ideas-of-this-life reblogged this from futuresagency
  10. prdetour reblogged this from emergentfutures
  11. homeownersinsurancemiami reblogged this from emergentfutures
  12. nevrfail reblogged this from futuresagency
  13. mixedupqueen reblogged this from sapphirescribe
  14. sapphirescribe reblogged this from emmatrevayne and added:
    Honestly, this kind of thing scares the shit out of me.
  15. emmatrevayne reblogged this from churchofindustry
  16. oktomorrow reblogged this from emergentfutures and added:
    This is pretty awesome (technology wise) but kinda sucks from a “computer says no” approach to gender.
  17. jfsebastyan reblogged this from churchofindustry
  18. todkon reblogged this from churchofindustry and added:
    Technology like this only brings us closer to a deeper implementation of a dystopic society, further threatening the...
  19. adstastic reblogged this from futuresagency
  20. georgevaldes reblogged this from emergentfutures
  21. circuitsmaximus reblogged this from churchofindustry and added:
    Oh YAY, a seriously cissexist use of technology.
  22. imaginariumofmatt reblogged this from churchofindustry
  23. weeaboo-chan reblogged this from churchofindustry and added:
    well that’s unsettling
  24. gold-pot reblogged this from churchofindustry
  25. garrettpwnsall reblogged this from churchofindustry and added:
    I think this kind of advertising technology is awesome. I also let Google store my data and learn about me so that it...
  26. churchofindustry reblogged this from emergentfutures
  27. she-wants-more reblogged this from emergentfutures
  28. premg reblogged this from emergentfutures
  29. shiborenai reblogged this from emergentfutures
  30. sgmindlessclutter reblogged this from emergentfutures
  31. tailsdotcom reblogged this from emergentfutures

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