February 23rd, 2012
stoweboyd

Anthonia Akitunde via Fast Company

Nike Unveils Its Big New Paradigm: Shoes Knit Like Socks

The new Flyknit shoe was the product of four years of R&D, which yielded new machines for a fabrication technique that never existed before.

Although it seems like just another sneaker, Flyknit is a paradigm shift, and ‘knit’ instead of ‘sewn-together’ shoes will become the new normal. Including knit leather.

Reblogged from Underpaid Genius
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    Architects! Pay attention to this shit.
  3. futuresagency reblogged this from underpaidgenius and added:
    Although it seems like just another sneaker, Flyknit is a paradigm shift, and ‘knit’ instead of ‘sewn-together’ shoes...
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