February 10th, 2012


We Know What You Want And When You Will Buy It | Fast Company

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.

It finally happened. Neuroscience technology can now reliably read our minds. It’s an accepted fact that is no longer in dispute. Scientists working at the University of California, Berkeley, have successfully decoded brain activities into audible sounds. In other words, our inner thoughts can be translated into sounds clearly articulated by a computer. Needless to say, there are a whole lot of caveats attached to this claim. For a start, in order to make this kind of reading possible, it requires some 256 electrodes be surgically attached to the scalps of at least 15 volunteers. Furthermore, there’s a minefield of ethical issues attached to this endeavor that needs to be sorted out.

Reblogged from The Social Business
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  3. georgevaldes reblogged this from futuresagency and added:
    Turns out Eric Schmidt was right. Now how to turn this into my studio project?
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  5. newcommbiz reblogged this from futuresagency and added:
    If they can do it with sensors how long before they can do it remotely. I’m telling you I want my Magneto helmet.
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