Felix Salmon considers new media platforms like Twitter, Tumblr and Wordpress — companies that aren’t seeking to vertically integrate all elements of a media stack, especially not wanting to own the ‘content’ — and he contrasts those with Rupert Murdoch’s empire, based on owning all layers of its stack and zealously guarding them, leading to a great line:

The content creators with the broadest reach will be the ones who care the least about protecting their copyrights.