December 6th, 2011
gabrieleruttloff

Positioning Your Publishing Business for the Future

Gerd Leonhard at the World e-Reading Congress May 2012 in London:
“I am a longtime commentator on how the digital, mobile and social-media revolution has left Publishers reeling and in a state of total change or even disruption. This is a call to action to transform your business to embrace and conquer the digital age. Failure to do so will mean inevitable friction, market confusion and possibly a dysfunctional content ecosystem, when on the other hand you could stand to profit from long term revenue generating opportunities.
It is often said that where attention flows money follows, but the question is how, where and when to convert them. Today, digital natives are viewers, users, followers, friends, co-creators, co-producers or crowd-sourced collaborators, all-in-one. Going forward, data is becoming the…read on.”

1 note·
Workd eReading Congress Publishing Business Gerd Leonhard Terrapinn
  1. futuresagency posted this
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