December 5th, 2011
gabrieleruttloff

The 3 Pillars of Content Curation

Found on Neil Perkin’s Only Dead Fish: “Curation is already becoming an overused word but it’s an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically. With an explosion of choice and noise, and attention becoming the new scarcity, how we choose to curate what gets that attention (or, as below, how it is curated for us) is hugely important to anyone in the business of creating content. And let’s face it, that’s now everybody. So here’s my take on the three pillars of content curation that will increasingly (and already actively) shape the future of content consumption and distribution:

1. Algorithmic curation:- We see stuff because a technological process interprets, anticipates, or predicts our needs. Obvious examples include Google personalising search results through what else it knows about us, or serving ads based on the context of the content that surrounds them, or Facebook Edgerank interpreting which content out of all that which is posted by our…read on.”

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