Jonathan MacDonald is the co-founder of this fluid world, the Managing Director of JMA and the founder of Every Single One Of Us.

This Fluid World is a business and marketing consultancy that helps global organisations achieve their full potential in the context of an ever-changing communications and business world. we do this by identifying and exploiting new areas of opportunity, by enabling companies to be flexible and agile, and by facilitating continuous learning, understanding and stretching of the mind. Organisations choose us fluid world because of our objectivity, broad general knowledge, wide experience and contagious enthusiasm

With 30 years combined experience, the founders have worked with, and inside, many of the largest brands and agencies in the world, positively affecting strategy, innovation, change and new business.

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists and thought leaders in the digital space. He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

Follow Jonathan on Twitter: @jmacdonald

Jonathan blogs at: www.jonathanmacdonald.com

Company site: www.thisfluidworld.com

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A selection of experience and credentials:

• created and launched one of first UK/EU e-commerce platforms 1999

• consultant to UK Government on digital and education 2001

• managed and launched Ministry of Sound’s digital strategy 2006

• assisted launch of ad-funded mobile network Blyk 2007 – 2008

• winner of Mobile Marketing Innovation Award 2008

• created Ogilvy’s Global Mobile strategy 2008 – 2009

• founder of digital user experience movement ‘Every Single One Of Us’ in 2009

• voted #8 in ‘RockStars of Web 2.0’ by industry peers in 2009

• consulted on Mobile Strategy for development of Alcatel’s ad platform ‘Optism’ 2009 – 2010

• IAB Mobile Committee Board Member 2009 – 2010

• assisted over 100 companies in digital strategy and execution for over a decade

• 50k+ readers of blog per month and 1700 twitter followers

• author of cited books, whitepapers and articles on communication, social media and mobile

A selection of endorsements:

“I have worked closely with Jonathan for nearly three years, now at two different companies. He is an exceptionally talented business leader, a skilled communicator and one of the smartest minds within the global communications industry. As a consultant, he is one the best change agents and strategists around and the respect he holds in the industry is a testament to his hard work. Time and time again, Jonathan’s advice, professionally and personally has proven invaluable to me, and he’s been a real pleasure to work alongside and learn from.” Adam Levene, Head of Media Strategy, Advertising Solutions, Alcatel-Lucent May 10, 2010

“One of the most honest, trustworthy and insightful marketing professionals I have ever had the pleasure to work with. Jonathan has an ability to grasp and dissect concepts like few I have ever met and his ability to formulate and deliver motivating presentations is legend.“ Barney Craggs, Freelance Strategy Consultant, Exponere October 13, 2009

“Jonathan is one of those rare people who are so good at what they do that to judge others by the same standard borders on being unreasonable. Some people think outside the box, Jonathan thinks outside the warehouse. He is an outstanding strategic thinker, able to zero in on what matters immediately, inspiring presenter, highly gifted business man and negotiator and (something I really value), he just tells it like he sees it, without making concessions to what people may or may not want to hear, or may or may not be ready for. Doing business with him is uncomplicated, fast and delightfully devoid of everything that doesn’t really matter – the way it should be. 5 stars!“ Christopher Billich, SVP, Research & Strategy, Infinita Inc. September 15, 2009

“Contracting Jonathan was the best consulting money I have ever spent” Thomas Labarthe, VP Mobile Advertising Solutions, Alcatel Lucent, August 6, 2009

“Jonathan is hands down the most inspirational speaker I’ve ever had the pleasure of meeting. He has the ability to look past the industry limitations and mindsets of today and work towards an open communication vision for the future. His passion for progress should be the standard for the rest of us in the digital communications industry.“ Eliza Dashwood, Director of Sales and Marketing, Ambergreen Internet Marketing May 7, 2009

“jMac was the third keynote speaker at a national conference I produced for Media Trust at Chelsea Football Club on 26th March 2009. This high profile conference explored Engaging ‘hard to reach’ communities. jMac followed Kevin Brennan MP, Minister for the Third Sector and Lord Herman Ouseley of Peckham Rye. His inspirational and innovative speech was well received by the delegates from VCS, government and corporate organisations from across the UK.  jMac’s humourous and entertaining promotion of the digital revolution and rules of engagement won him numerous new supporters and members of ‘his gang’. He was also quoted alongside our CEO in an article about the conference in PR week. I was personally pleased to have secured such a gifted orator who provides consultation to Ogilvy (WPP), and that jMac offered his services free to the charity. jMac is good value and I certainly want to keep linked in to him so I can pick his brain for every ounce of his fantastic imagination and ideas! Jonathan’s top qualities: Great Results, Expert, Creative“ Keith Winestein, Media Trust April 4, 2009

“Jonathan is an inspirational, enthusiastic and super energetic thought leader. He’s taught me to always keep the main thing, the main thing. An incredible communicator, captivating and entertaining when others would bore a room to sleep. He gets what makes people tick through his years of experience and has mastered the art of presenting. I would agree with a previous comment that he is one of the shapers of the global media industry. I hope to work with him again one day and am definitely happy to be a personal reference.“ Michael Litman, Social Media Strategist, Consolidated PR January 5, 2009

“Jonathan is one of those rare people who seem to make business meetings fun. His smile and enthusiasm drag you into the moment. However, underlying this persona is a deep knowledge of new media strategy, and lightning speed thought processing. He can evaluate products and services almost instantly and churn out highly intuitive takes on business positions. I have found his input into my venture invaluable and would recommend him to anyone looking for outside input into their business model in this market segment (i.e. web, mobile, new media in general).“ Paul Christian, Founder, LiveAps.com November 6, 2008

“There can only be one Jonathan MacDonald, with his boundless enthusiasm and energy.“ David Wilkinson, Finance Director, Blyk January 22, 2009

“Jonathan’s enthusiasm, belief and application to the job-in-hand made him a great person to work for. Jonathan inspired the team (including myself) to think ‘outside of the box’ to deliver solutions in a brand new marketplace, and in doing so, created an environment which drew ideas from all corners of the team regardless of rank/position. I thoroughly enjoyed my experience with Jonathan and look forward to one day working in the same team again.“ Sam Tillotson, Campaign/Delivery Manager, Blyk October 31, 2008

“Jonathan has an amazing personality. He is super energetic, excited and passionate about all challenges he has got at hand. And that is contagious too!“ Timo Romppanen, Business Manager / Voice services, Blyk June 10, 2008

“Jonathan is one of the most astute and talented Interactive and commercial brains I have had the pleasure to work with. A true entrepreneur who creates the bigger picture, he is definitely one of the genuine shapers of the global media industry‚ especially advertising. An insatiable appetite to excel in everything he does, he is also a top guy and I would fully endorse Jonathan as an asset to any company. I really hope to work with him again one day and am definitely happy to be a personal reference now or in the future.“ Adrian Watkins, Business Development Director, Europe, Fox Interactive Media June 9, 2008

“Jonathan brilliantly cuts through the complexity of the emerging dominance of the networked world to find winning solutions. His enthusiasm and passion for technology and its human dimension makes him an inspiring, informed and excellent communicator, too. We twice worked together on internal conferences. The first aimed at changing the way we think about mobile, the second at marketing and advertising solutions for the networked world. His contribution on both occasions was world class. I would be absolutely delighted to work with Jonathan again and do not hesitate in recommending him to you.“ David Cushman, Digital Development Director, Bauer Consumer Media June 9, 2008

“Jonathan is a great manager, demonstrating inventiveness and charisma when we worked together at Ministry of Sound. He’s always proved to be ahead of the game‚ demonstrated by his blog and the respect he has from the industry. A real pleasure to work with.“ Steve Wilson-Beales, Head of Internet, Ministry of Sound June 12, 2009

“I’ve been fortunate enough to meet and work with some very talented people over the years, but I have not found many that I actually find inspiring. Jonathan is someone to me that defines the world inspirational. I don’t always understand what he does but I always want to listen to what he has to say. I can pay him no bigger compliment than that. It is always a pleasure to meet him and to work with him.“ John Steven, Director of Marketing, Sennheiser UK LTD May 14, 2009

“Jonathan has such passion to get the job done, his encouragement almost certainly rubs off on you. He has an incredible creative mind, visions ahead of most and you certainly want to be involved and on board. I learnt a lot about business and process under his leadership.“ Mark Phillips, Digital Sales Manager, Ministry of Sound November 5, 2008

“Jonathan is enthusiastic and brimming with energy and ideas, a pleasure to work with someone with these attributes. Makes the workplace fun, creative and productive.“ Chris Clapperton, eCommerce Manager, Ministry of Sound July 15, 2008